Avver.ai Project Brief
Type of project and its scope of work
New look and feel for company, new website and social media push
How project addresses the challenge
Brand refresh using new website and targeted paid social campaigns, explaining how their AI services work, bringing brand awareness and conversions
Start date and total length of the project
Project start 7/18 – 8/2 - 12 business days
All phases of the process in sequential order
Finish style guide based on client feedback - 2 days
Start website construction w/ client feedback - 2 weeks
The following can be completed during website construction:
Setup social channels, keyword research and optimization - 1 day
Create social media templates for 6 static ads with a/b testing alternatives 3a/3b - 3 days
Website testing - 1 day
Launch website and paid social campaign Twitter, FB, LinkedIn - 1 day
All possible tools that could be used
Photoshop, Illustrator, Figma, XD, Dreamweaver
Resources needed to complete the project
1 junior designer, 1 web developer